These Burned Out Millennials Founding a Startup About Burnout Is Peak Millennial

behauptung Burned Out Millennials Founding a Startup About Burnout Is Peak Millennial To be a millennial is to have known burnout, as Anne Helen Petersons viral treatise suggested earlier this year. But to truly be a millennial on an ideological level, ones sense of world-weariness and emotional exhaustion cant stop there. Not until youve first figured out a way to channel that burnout into a stylized brand.That was my thought upon learning of Pattern, a consumer startup founded by a group of burned out New York millennials. These millennials were so burned out, theyre building a startup to combat burnout, a A blog deutsche post ag by venture capital firm RRE Ventures, a Pattern investor, describes the companys mission as one that helps consumers be fully present through the products they buy.Todays adult consumer is living in a burnout culture..., the post says. Pattern aims to help todays adult consumer tackle these problems. Their goal is to help their customers enjoy daily life and find fulfillment in simple pastimes. They will be launching multiple consumer brands all aimed at helping you enjoy daily life more in the home, whether it be through cooking, organizing and maintaining your home, or creating new hobbies.The organizations first brand of burnout-beating products is a cookware line, designed to help consumers get into the rhythm of the kitchen and enjoy home cooking. Personally, I hadnt realized that secondhand cooking utensils were playing a significant role in a generations burnout crisis, but this is good information to havePatterns founders seem to already be taking their burnout to the bank, too. Quartz says the company has raised $14 million in VC funding to date, and given the $4 trillion to be found within todays wellness industry, theres likely more where that came from. Heres hoping that as conversations around burnout continue to rise, more policy-based solutions (and not just product branding opportunities) will, too.--